Santa: Why a Social Enterprise Creates Jobs for Unemployed Elves

Santa, or Father Christmas, discusses why a social enterprise model was the ideal solution to create job opportunities for unemployed elves.

Santa, as told to Brammall, pointed out that meeting Rudolf was the real gamechanger. Santa’s team also experimented with the company’s branding and image, even rumored to have collaborated with Coca-Cola. But what took the company off the ground was the Claus Academy, supported by some key department store sponsors, oversees comprehensive training for aspiring Santa-preneurs.

via Santa: Why I’m running a social enterprise | The Guardian