Renowned actor, Hugh Jackman, talks about how he started becoming a fair trade entrepreneur. Jackman is constantly building up ideas and solutions to help small coffee growers get good prices outside the massive coffee industry. His business, Laughing Man Worldwide, reinvests 100% of its profits in its partnerships with farmers.
His inspiration came during his trip to Ethiopia as an ambassador for World Vision. He met a small-time coffee grower named Dukale, and from there spurred the idea that “simple innovations could transform the lives of millions of people, allowing them to be more resourceful and independent.”