HootSuite CEO Ryan Holmes says “…social tools are getting more broadly adopted across organizations. It’s not just marketing anymore, it’s sales, public relations, human relations, everywhere.”
HootSuite now sees user growth among the social enterprise, and more individuals within a corporation need access to social data and tools. This means for more HootSuite Pro versions like the App Directory Initiative.
via Social enterprise — and social advertising — are where HootSuite sees its next 8 million users | VentureBeat.