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Girl Scout USA’s Social Media Campaign For New Generation

Girl Scout USA’s Social Media Campaign For New Generation

The Girl Scouts of the USA, with assistance from First Lady Michelle Obama, is launching an unconventional recruitment campaign designed at reversing a decline in participation by girls and adult volunteers.

The First Lady gets cracking with a video that recognizes the contributions of the Girl Scouts and encourages adults to find the time to volunteer and give back. Just like the other first ladies since 1917, Obama serves as the Girl Scouts’ honorary national president.

via Girl Scouts Makeover Includes Michelle Obama, Social Media Campaign For New Generation.


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