According to Danae Ringelmann, co-founder of the popular San Francisco-based crowdfunding platform Indiegogo, says that crowdfunding is about more than money. She contends, “If you’re launching a crowdfunding campaign solely to raise money for your business, you’re missing the point.”
Instead, treat funders as teammates. This makes customers part of the creation process. And if customers are empowered, they will not only fund you, but they will drive in other customers and get your business to move forward.
via Successful Crowdfunding Is About More Than Money | Entrepreneur