Although celebrity names and support associated with social enterprises can be an effective tool to promote a business and tackle a social mission, they do come with their risks.
Celebrity-run social ventures can carelessly undermine enterprises; they can create a kind of deception, as celebrities can attract funds and support which would simply not be available to others. However, celebrity is already part of the global culture, according to Cliff Prior, writer for The Guardian. Prior writes that even as celebrities are less helpful as role models, entrepreneurs will grab at the chance to find ways to provide social impact and business vitality.
via Social enterprise celebrities: the good and the bad | The Guardian