Chris Raine, an MBA student and Skoll Scholar at Saïd Business School, Oxford University who fundamentally believes in social entrepreneurship, founded an online community program called Hello Sunday Morning.
Program participants are asked to pledge to give up drinking for up to a year as part of a campaign that tackles youth binge drinking. According to Chris, “We came up with ideas based on what had gone before – the dangers of drinking, using shock tactics such as men being beaten up or a woman falling over or being assaulted. But none of these ideas would have changed how I drink on a weekend.”
The Hello Sunday Morning website is funded by government health programs and university grants.