Charlottesville, Virginia resident and sole family breadwinner, Elizabeth James, have always dreamed of opening a tomato sauce manufacturing company. Elizabeth sought help through Kiva City Richmond, an initiative by Kiva.org and Capital One that makes crowdfunded loans available to entrepreneurs in the area who want to start or expand their business.
Elizabeth chose Kiva to fund her business for its zero-interest capital and focus on community engagement. With her Kiva loans, she opened her manufacturing company called “The Happy Tomato.” She views the company as her way of “sharing her family’s spirit with others and bringing families together around the dinner table for a meal, like she does at home.”
via Bringing a Family Dream to Stores with Crowdfunding | Capital One Investing For Good