Making Change: How Women Are Building Wealth With Purpose


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Jensyn Hallett grew up in rural Arkansas, where men were typically the breadwinners and held sway over financial decisions.

"However, witnessing the strength and resilience of women like my mom and grandmothers inspired me to challenge these norms and embrace a vision of equality," she writes at Forbes.

"I wear many hats as a passionate financial activist, entrepreneur, and impact investor."

Now, as executive director of the Southern Capital Project, which aims to ensure women have equitable opportunities to build wealth in the South, Hallett is on a mission to empower women to rewrite their financial stories.

"Instead of passively managing inherited wealth, they actively engage in strategic financial planning, philanthropy, entrepreneurship, and impact investing," she writes.

"And they should! And they should! By aligning our financial decisions with values, women are catalyzing social and environmental change while securing our own financial legacies."

Hallett says women are also stepping into entrepreneurship at unprecedented rates, starting businesses that reflect their passions, skills, and values.

"From tech startups to social enterprises, women-owned businesses are flourishing, contributing to economic growth and job creation," she writes.

"The need for flexible, low-cost capital is clear, and intentional design to remove barriers for women business owners is

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