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When it comes to corporate social responsibility, there's no continent as steeped in tradition as Africa.
In fact, Ujamaa and Ubuntu "demonstrate collective and communal involvement in the business of social responsibility even before any contact with the Western social responsibility practices," write Wole Adamolekun and Rotimi Olatunji in Social Responsibility and Sustainable Development.
That's why Adamolekun and Olatunji have written a book on the subject, which they call "well-written, informative, and provides a practical perspective on implementing social responsibility and sustainable development initiatives."
They argue that businesses have a "moral obligation" to give back to their host communities, and that African businesses have a unique opportunity to do just that on the continent, where the "rich cultural heritage and growing economic importance" make it a great place to do so, reports the Christian Science Monitor.
"By investing in social and environmental programs, companies can improve their reputation, attract and retain employees, and reduce costs," write Adamolekun and Olatunji.
They also note that "stakeholder engagement can be used to identify and prioritize social and environmental issues, develop and implement social responsibility and sustainable development initiatives, and monitor and evaluate the impact of these initiatives."
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