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For more than a century, British Columbia motorists have shared their passion for helping each other out when their vehicles broke down.
Today, more than 1 million members of the British Columbia Automobile Association (BCAA) help out nearly 1 in 3 households with roadside assistance, per a press release.
But what started as a way for people to come together to share their passion has evolved into more than just helping people.
"This is why we exist," says Eric Hopkins, BCAA's president and CEO.
To that end, the organization has released its first-ever impact report, measuring its social, environmental, and financial impact in three areas: People, Planet, and Prosperity.
"We have set targets to 2030 for each of these impact areas and are committed to producing an annual Impact Report to share our progress against them and highlight our journey," Hopkins says.
The report looks at BCAA's community impact through dollars invested, employee engagement in strengthening communities, and improving British Columbians' perceptions of attributes related to BCAA's community pillars.
In its 2023 fiscal year, BCAA saved more than 560,000 liters of fuel, per the report.
It also funded wildfire relief efforts, as well as building more wildfire-resilient and prepared communities.
But it's not just
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