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"Many copy concepts but fail to find a differentiator.
She found a cone-making factory and supplied them with the chocolate to put inside the cone tips.
She next started making cereal snacks, a product borne out of her love for cereal snacks and her frustration over them getting soggy after a time.
Her solution was to coat the cereal in an oil-based glaze to lock in the crunch."
That's how one woman identified the big idea and quit her marketing job to focus on her business, Selecta Cornetto ice cream cones filled with chocolate-filled cone tips and glazed cereal.
Now, two years later, her cereal snacks are outselling the ice cream cone snacks in her native Philippines, Fast Company reports.
"It did so well that she quit her marketing job at a large company to focus on the business.
This is how a good entrepreneur will identify the big idea," the president of Selecta Cornetto tells Fast Company.
"Many copy concepts but fail to find a differentiator.
She found a cone-making factory and supplied them with the chocolate to put inside the cone tips.
She next started making cereal snacks, a product borne out of her love for cereal snacks and her frustration over them getting soggy after a time.
Her solution was to coat the cereal
Selected Grant News Headlines
A customized collection of grant news from foundations and the federal government from around the Web.
National Award-Winning Startup "RampMyCity" Makes 30 Public Places Wheelchair Accessible.RampMyCity is on a mission to build an Inclusive, Accessible, and New India.With 600+ public locations already...more
Good Experts Episode 1: How to do AI the social enterprise way.Speakers at the ChangeNow conference offer practical solutions to create a truly sustainable AI.Also this week: will B Lab's new...more
Haril Kazindra and wife Andrea are the co-founders of Musana, a community development NGO that runs 19 social enterprises across Uganda.Musana has offices in Denver and London and employs 700 staff,...more
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The Impact Leaders Book, co-authored by Dr. Iris Wright and Kevin Harrington, the original Shark from Shark Tank, will officially launch in Hollywood, California, on October 4, 2025.Wright is an...more
Gawad Kalinga faces questions over its response to concerns about the care of young people in its organization.He believes that open and honest discussions engaging not just organization heads, but...more
Assam NewsVeteran entrepreneur and artiste Abhijit Chaliha passed away at the age of 65 at his residence in Sivasagar town.He was the cousin of former Assam Chief Minister Bimala Prasad Chalih.Among...more
WayMakers is an organisation which supports people with autism and ADHD.Founder Alex Kelly says businesses may not be aware of the support available.Support includes neuro-affirming strategy...more
In this feature, we spotlight 10 entrepreneurs who aren't just following trends, they're creating them.Whether they're using technology to streamline healthcare, redefining sports opportunities for...more
Non-profit social enterprise Grow ECD's learners are developmentally on track and ahead of the national average.Their online curriculum is now available for free to any ECD centre in South Africa.232...more
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Spotlight
When it Comes to Social Enterprises, Failure is the Best Platform for Innovation
In the world of social enterprises, failure is a cringe-worthy moment nobody wants to talk about. But, social entrepreneurs can benefit from their failures.