"Hiding behind the proverbial curtains of our organizations is no longer an option.
Hiding behind the proverbial curtains of our organizations is no longer an option.
Nearly 50% of Millennials expect CEOs to speak out, and this number is growing year to year.
Silent CEOs risk criticism from employees, the media, and certainly consumers."
So writes Lizette Borreli at Entrepreneur, offering up seven reasons CEOs should develop a personal brand.
"Just ask the CEO of Anheuser-Busch about it," Borreli writes.
"I posit that the very reason Whitworth and Anheuser-Busch have faced the amount of backlash we all saw is not because of a public stance, but rather because of a knee-jerk decision to capitalize on a trend."
For example, Borreli points out that Merck's CEO spoke up on racial injustice, while Walmart's CEO took a position on gun control.
"The court of public opinion can be merciless when it comes to hot-topic issues," Borreli writes.
"Just ask the CEO of Anheuser-Busch about it!"
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