When Travis Lubinsky first started out as an ecommerce entrepreneur, he focused on building a community around his brand, Entrepreneur reports.
That led him to Airbnb, where he "discovered the potential of creating unique experiences for customers."
That led him to launch Flex Watches, a company that combines business success with social impact.
"By creating a line of watches that support various charities, Travis tapped into the power of cause-based marketing," entrepreneur Jeff Fenster writes on the Jeff Fenster Show.
"This approach not only resonated with customers who wanted to make a difference but also allowed Travis to align his business with a greater purpose."
Lubinsky's story serves as a "reminder that creativity, perseverance, and adding value to others are essential ingredients for entrepreneurial success," Fenster writes.
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In the world of social enterprises, failure is a cringe-worthy moment nobody wants to talk about. But, social entrepreneurs can benefit from their failures.