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A new online marketplace called Handmade.com has officially launched with the mission of championing artisans and handmade products.
The site aims to provide an alternative to Etsy, which many sellers feel has strayed from its original vision.
Handmade.com prohibits the sale of mass-produced goods and only accepts sellers who commit to specified ethical production standards.
The site launches with an initial catalog of over 50,000 unique handmade items across categories like jewelry, apparel, home decor, and gifts.
The site plans to rapidly expand its artisan base, first across the Americas and Europe, then globally.
Join the waitlist as a seller.Tapping Into Growing Desire for Authenticity and Sustainability According to co-founder and CEO Roberto Milk, the new marketplace caters to customers' increasing desire for authenticity, sustainability, and human connection through their purchases.
The handmade industry is booming, valued at over $787 billion globally.
"Our mission is simply to continue doing right by artisans," Milk tells Mashable.
"Unlike Etsy, we say NO to mass-produced goods."
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