It's no secret that until a couple of years ago, LinkedIn was seen as the digital equivalent of stuffy networking event employees.
It's no secret that an increasing number of entrepreneurs are migrating to LinkedIn, driven by dissatisfaction with the other platforms available, but just as with any other digital platform, success hinges on leveraging its current capabilities to the fullest.
LinkedIn is currently the leading platform lead generation with 82% of B2B marketers finding their best success there, and audience on the platform has twice the buying power of the average online audience.
Laura Taylor, founder of Social Flow Collective, tells Mashable that with each year that passes, platforms change and upgrade, so getting on board with what will work in 2024 is vital.
Here are five things to know about how to make the most of LinkedIn as an entrepreneur in 2024:
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