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When Yazas Foods founder Srikanth Siram heard women in India were unhappy with the quality of their own food, he decided to do something about it.
Instead of just selling food, Siram's company now sells cleaning products and household items through an app called SHE, which stands for Super Home Entrepreneur, reports Quartz.
The idea is to make it easier for women to start their own businesses.
"It's not just about selling products," Siram says.
"It's about fostering a culture of health and providing opportunities for women to thrive as entrepreneurs."
So far, 15 women have joined the program, and Siram hopes to have 1,000 by the end of the current financial year.
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