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If you've recently hired a PR agency, you're probably pretty excited to hear that you've scored media coverage for your company.
But, you know, there's a fee.
"Don't believe that for a moment," writes Tara Parker-Pope at Entrepreneur.
"You have to pay to play."
Yes, there are pay-to-play opportunities out there, but "true editorial coverage is very much thriving and beneficial," Parker-Pope writes.
She lays out three reasons why: It builds trust with your audience: "This social proof, the fact that a respected outlet trusts your company enough to feature it, is really the bread and butter of PR."
It can have "immense value" to a reporter: "When a journalist finds value in your expertise, they'll know to turn to you time after time for quotes."
It can drive traffic to your site: "These articles are often updated, but your expert quotes will typically remain untouched."
And if you're having trouble securing organic coverage: "Do you have interesting article ideas (that go beyond features on your company), great expertise or a fascinating story to share? Can you give them something valuablelike an emerging trend you've noticed in your industry
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A customized collection of grant news from foundations and the federal government from around the Web.
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Non-profit social enterprise Grow ECD's learners are developmentally on track and ahead of the national average.Their online curriculum is now available for free to any ECD centre in South Africa.232...more
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