It all started on a road trip in 2013.
"We were four couples traveling in a car, and men drank all they wanted to, but women did not touch water," Deep Bajaj, CEO and co-founder of Sirona Hygiene, tells Fast Company.
"They were thinking what if there were no clean toilets on the way....
Being a keen observer of troubling feminine issues and witnessing the lack of solutions for toilet hygiene issues that vulva owners face on a daily basis, I launched PeeBuddy in 2015 and later Sirona....
The company has since then been disrupting the face of feminine hygiene space in the country with problem-solving products like PeeBuddy, India's First female urination device (Stand & Pee) followed by SIRONA menstrual cups, sanitary disposal bags, and many more products."
So what exactly is PeeBuddy? It's " India's 1st Female Urination Device that enables vulva owners to stand and pee in unfriendly toilets," according to Sirona's website.
PeeBuddy was followed by Menstrual Cup Steriliser, Menstrual Cup Wash, Natural Anti-Chafing Cream, Rash-free Black Pads, Oxo-Bioddeble Disposal bags, PeeBuddy Female Urination Pads, and more
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