"Crafting a standout personal brand is essential for success as a business leader."
That's the takeaway from Entrepreneur's piece on "8 Reasons to Craft a Powerful Personal Brand," which notes that 67% of Americans would be willing to spend more on products and services from someone whose brand " aligns with their own personal values."
And 79% of Americans say they're "more likely to trust someone who has an established personal brand."
In other words, if your brand "is built on financial literacy, partnering with influencers in the personal development space, and scaling your business space, offering a platform for growth and the opportunity to make a real impact," you're on the right track.
Here's what you need to do to establish your own brand as a business leader: Share your passion: "It's crucial to share not only your professional triumphs but the personal stories and passions that make accessible you, such as your hobbies family, travels, etc.," writes Erin Gloria Ryan at Entrepreneur.
"Your audience wants to learn something genuine about you and your brand story."
Engage on social media: "Building a strong personal brand is the story you tell the world, and your audience wants to learn something genuine about you and your brand story," writes Ryan.
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