"As a father of three boys under 10, our house is overflowing with toys that the children have outgrown or don't play with," James Morgan says.
"I grew up in a single-parent family where I had very few toys, so I know how it feels to have nothing."
But rather than throw them away, Morgan started the Toybox Project in Caerphilly, Wales, two years ago to encourage people to bring in their used toys so they could be reused or donated to children in need.
Since then, the not-for-profit has saved more than 9,000 pounds of plastic from landfill and provided 3,000 children with toys, the South Wales Argus reports.
"More than 90% of all toys are made from hard plastic which cannot be recycled in the general household waste," Morgan says.
"If they are not broken or worn, they can be passed on and enjoyed by another generation of children, rather than going into landfill, where they will remain for thousands of years."
Volunteers clean, check, and display the toys in the warehouse, where they are then donated to low-income families.
"I grew up in a single-parent family where I had very few toys, so I know how it feels to have nothing," Morgan says.
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