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"Everyone can understand the need to support a newcomer mother with a stroller' it's really, really important to have a stroller,'" says Kelly Emery.
"But people are busy, and they don't always know where their generosity is needed."
That's why the Canadian tech entrepreneur founded Troop, a company that helps companies get their employees to donate money to charities, the Toronto Star reports.
Each month, Troop's clientssmall and mid-size businesses in Toronto and Vancouversend a list of needed items to Troop, which votes on which ones to fund.
"People are looking to engage with their teammates in more meaningful ways," says Emery.
"It's hard enough building a business," she says, "when business owners are being challenged to show up in a more meaningful and purposeful way in the world."
Troop's clients have donated to a kids' literacy program, a refugee resettlement program, and grocery gift cards for a youth program, among other causes.
Emery says businesses are starting to realize the importance of corporate social responsibility and want to engage their employees in more meaningful ways.
She says she came up with the idea for Troop after she signed up around 600 of her neighbors in Parkdale-High Park who wanted to
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