When Dave Linton first saw a video about children in care moving between homes, he thought, "I'm going to fix that."
That's exactly what he's done with Madlug, a social enterprise he started seven years ago in Northern Ireland that sells bags to children in care and gives one of those bags to a child for every bag it sells, the BBC reports.
"We're saving them spending on bags and freeing it up so they can spend on other things," says Linton, who fostered a child and is now a parent.
"Most of society actually don't know much about children in care, unless they're professionals," he says.
"Through our bag brand we're able to tell a story and bring them to light."
He says he was inspired to start Madlug after seeing the video of a young girl moving between homes.
"It showed a young girl talking about how when they moved between placements, the trust didn't give themsuitcases," Linton tells the BBC.
"Maybe a foster carer might given them a loan of suitcases, but quite often their belongings will be moved in bin-bags.
Because of that, they feel like they have lost their dignity."
Since he started the company, he says,
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