Why the Creator Ethos Is Key to the Future of Work


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If you're one of the 50 million or so people who consider themselves "creators" online, there's a good chance you've heard of the creator economy.

In fact, it's set to grow to more than $104 billion by the end of 2022, according to an Entrepreneur article.

That's thanks in large part to the rise of platforms like TikTok, where musicians can collaborate with other creators to create music that's picked up by other TikTok creators, as well as platforms like Instagram, where creators can sell their work and share their creations with millions of subscribers.

"Rather than being 'one of many,' or working for one company or marketplace, being a creator means being able to thrive on your own terms," writes Ryan Tate.

"That's the beauty of the creator ethos: No matter what you have to share, there will be an audience eager to consume it."

There's also a strong sense of self when it comes to being a creator: "Rather than being 'one of many,' or working for one company or marketplace, being a creator means being able to thrive on your own terms," Tate writes.

"For example, if you're an Uber driver, you are told

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