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There's a new darling of the Silicon Valley, and it's one that's all about women empowerment.
Someone Somewhere is a social startup that works with rural artisans in Mexico to bring them high-quality, on-trend products, and co-founder and self-made social entrepreneur Fatima Alvarez tells Fast Company it's all about giving women who've been " marginalized or living in poverty a chance to earn a fair wage."
In fact, 54% of the company's leadership positions are held by women, and 75% of the artisans the team works with are women.
The idea for Someone Somewhere came after a visit to Napuan in Mexico, where Alvarez says most of the people living there are women living in poverty.
"After the team's visit to Napuan in Mexico, Fatima said its members discovered that most of the people living there were women living in poverty conditions," Fast Company quotes Alvarez as saying.
"People also tend to undervalue their artisanal abilities, making it hard for them to find job opportunities."
Someone Somewhere works with 270 artisans in seven of Mexico's poorest states to apply traditional handcrafts on clothing and accessories to create quality, on-trend products.
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