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If you've ever wondered what it's like to eat a burger without actually eating meat, you're in luck: There's now a billion dollars' worth of plant-based meat products on the market, and they're fast becoming a staple in places like the US, China, and Europe, Fast Company reports.
"The popularity of plant-based meat products now, that's an oxymoron if I've ever heard one has really grown in recent years, but the concept is nowhere nearly as foreign as it once seemed," writes Andrew Sorkin.
"Many of us may remember vividly how researchers described on science programs what was once ground-breaking research to create plant-based products that smelled, looked, and tasted like meat," he writes.
"But modern plant-based meat products are a far cry from the mock meat that has been a staple of local vegetarian fare since our childhood.
Green Monday existed as an advocacy platform for three years before Yeung put some serious money where his mouth was and opened Green Common, a plant-based concept store that boasts nine branches in Hong Kong today.
But for that to happen, the demand for plant-based meats has to grow first, which is where OmniMeat comes in."
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