"We've all seen or worked with a 'unicorn' employee at some point," writes Matthew Yglesias at Entrepreneur.
"What makes them a unicorn? Their individual brand."
Yglesias is referring to the notion that employees with strong personal brands are more likely to engage with their employers.
In fact, a LinkedIn social selling study found that 92% of business-to-business (B2B) customers are more willing to engage with sales reps who are recognized as industry thought leaders.
In fact, Yglesias writes, "Encouraging employees to establish strong personal brands, they bring authenticity and a human touch to the corporate narrative, making the company more relatable and trustworthy in the eyes of consumers."
So what does that mean for companies? Well, according to Yglesias, a strong corporate brand "provides a stable backdrop against which individual employee brands can shine."
To that end, Yglesias offers five ways companies can encourage their employees to build strong personal brands: "Before I share a few strategies to address this, I want to emphasize that your corporate brand must be solid and credible for this to be effective," he writes.
"It offers a cohesive narrative that aligns with the personal stories your employees are telling."
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A socially innovative project called Jyothirgamaya, which means “from darkness to light” helps blind children in Kerala, India by having the school come to them.