If you're an entrepreneur, agency owner, or go-to-market expert who's "overwhelmed with the platforms, the content, and the rat race to produce more and be seen morewhich ultimately seems to be spiraling into more and more virtue signaling," Farhad Manjoo writes at Entrepreneur.
"A lot of us are tired of the noise and the lack of connection and authenticity," he writes.
"There has to be an option where we can find the connection and resource sharing we want."
To that end, Manjoo has launched a new social media platform called The Social Network, which aims to connect "like-minded people," as well as business leaders, with like-minded people on social media.
The idea is to create a community where people can find like-minded people, get advice from like-minded people, and connect with other like-minded people.
"The most controversial.
Regardless of its appropriateness to the platform, this is hard to ignore or compete with when you're trying to build a brand and create leads," Manjoo writes.
"Being seen is important.
Being seen is important....
But I'd argue that the growing trend for community is a clear cry that people want to do business differently."
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