Are you a PR professional? If you're, you might want to read Entrepreneur's guide to " debunking some of the most common misunderstandings about public relations."
Among the myths: Public relations is only for media coverage Public relations is only for large, established companies Public relations and advertising are the same Public relations and advertising are the same Public relations can help small businesses gain visibility, attract investors, and engage with their target audience PR professionals understand the value of forging strong relationships with community members PR professionals understand the value of forging strong relationships with the community In today's digital age, a company's reputation can be made or broken within minutes Public relations plays a vital role in managing a company's reputation In today's connected world, influencers can have a significant impact on consumer perception and behavior PR professionals understand the value of forging strong relationships with the community Through initiatives such as volunteering, sponsorships, and local events, they work to position the brand as a responsible and engaged member of the community Misconception: Public relations is only for big companies Public relations is only for established companies Another common misunderstanding is that public relations is reserved for large, established companies with substantial budgets.
In reality, public relations can benefit businesses of all sizes, including startups and entrepreneurs
A customized collection of grant news from foundations and the federal government from around the Web.
In the world of social enterprises, failure is a cringe-worthy moment nobody wants to talk about. But, social entrepreneurs can benefit from their failures.