will.i.am: EKOCYCLE Can Spark a Social Movement Around Recycling

Entertainer and innovator, will.i.am encourages people, organizations and businesses to participate in a recycling challenge through EKOCYCLE, his innovative brand initiative that he kicked off last summer with Coca-Cola.

will.i.am also plans to launch a national recycling campaign in 2014. EKOCYCLE reuses items like plastic bottles into aspirationally-available lifestyle products from popular brands like adidas, Beats by Dr. Dre, Levi’s, New Era and RVCA. According to the singer, EKOCYCLE is firing up a social movement around recycling and establishing sustainable purchasing choices.

via Cool Products, Hot Topic: Can EKOCYCLE Inspire a Social Movement Around Recycling? will.i.am Says Yes. : The Coca-Cola Company.