Keeping Half the Profits Beats Non-profits for Social Impact

Melbourne social enterprise Who Gives A Crap sold nearly 3 million rolls of toilet paper in 2014/15 and gave half the proceeds to WaterAid Australia, but co-founder Simon Griffiths says the donation would have been less had the startup adopted a non-profit model when it launched two years ago.

Source: Keeping half the profits beats non-profits for social impact: Who Gives A Crap founder Simon Griffiths

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