A Social Business Strategy

MBA and Microsoft MVP for SharePoint Server, Symon Garfield, writes, “Social business has no value without purpose. If you know what you are trying to do (strategy) then that will give you the means to measure success (business case or value proposition), and that in turn will help you assess investments in social against other priorities. The starting point is strategy.”

Garfield notes that when it comes to a social business strategy, one size doesn’t fit all strategic needs.

via Knowledge Is Power: What’s Your Strategy for Social Business?

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